Facts are forgettable. Stories stick. If you want your audience to remember what you said, give it a heartbeat.
Instead of “Q3 profits rose 17%,” try: “Claudia in Bucharest found a cheaper supplier.
That decision saved us $11,000 last quarter. That’s why Q3 profits rose 17%.”
Use characters. Use change. That’s story. That’s persuasive communication.
a self-realization project
